NEWS

Go Offline. New trends in retail during wartime.

Since the beginning of the full-scale war, the demand for the new service provided by the Ukrainian Consult Group company to Ukrainian companies has increased significantly.
While foreign chains such as H&M, Inditex, New Yorker, etc. took a break in work on the territory of Ukraine, this was used quite successfully by domestic fashion clothing manufacturers.

And if the majority of large chains chose the standard method of expansion - to scale by increasing the number of retail outlets, then a number of Ukrainian companies opened a new type of business for themselves - an offline store as a point of issuing online orders.

This process started actively during the Covid 19 pandemic and forced the trade business to actively develop online sales channels.
We have come across the fact that product manufacturers or distributors have a large number of customers, and opening a showroom or a full-fledged store will help in business development and help to solve the issue of issuing orders, and the formation of a stock of goods at the point of issue / place of issue will reduce costs for postal shipments and logistics.

As we have seen, online sellers first go to the cities with the largest number of followers and buyers of their Internet pages.

There is even such a practice when, before opening a store, an online player conducts a survey among the subscribers of the Internet page, which location was more convenient for them in terms of accessibility in the city.
During this time, in addition to helping with the selection of the right location for the future store, our company's specialists provided services to help companies prepare the necessary technical and visual materials for coordination with shopping malls. The legal department processes the issue of permits for placing outdoor advertising and the specifics of work in a specific city, meaningfully advises on the conclusion of a lease agreement and the rules of operation of the store in the corresponding shopping center.

Based on our analysis, starting from 2022, despite the return of international companies to the Ukrainian market, the demand for this service is only growing. To date, we have more than 10 such orders in the works, and as the experience of our specialists at the Kyiv Fashion exhibition, which took place from July 30 to August 2, 2024 in Kyiv, showed, this service is still relevant and necessary.
Today, our company has very successfully implemented cases and is ready to continue working in this direction, having substantial experience, which we are happy to share with our partners for the development of their business.

The company "Ukrainian Consult Group" is ready to provide services to our esteemed customers and is always on your side!